2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry keeps growing in leaps and bounds. I often hear people say social networking is similar to the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it not be to know what trends are in store for the coming year? Could you adequately plan this rapidly changing industry? On this page, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions come true. My predictions are not based on almost any special powers. They are based on my industry research, what I read and what I see happening each day in my own work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline finished up being longer than I thought it was going to be. I’ve a knack for spotting social media marketing trends. And this article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold because the year progresses. So continue reading and heed my advice. Ready your social media campaigns to make the most these trends for 2012 and beyond.
Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.
This past year Facebook grew from around 600 million to 800 million users based on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is said to be in the works of creating their own social networking. The adoption rate of small company will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “a worker social media use policy” to regulate business hour usage. Second, create a social media marketing intend to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) Among the largest players in the social media marketing arena can make a “miss step” in 2012.
I believe that one of the most notable four Social Media Network companies will make an expensive mistake causing them to lose significant market share. Right now several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it extremely difficult to talk to them. Take Facebook, for example. They do not list any contact information other than a Facebook page. Sure Personal Growth have lots of help pages. Yes, Facebook includes a blog, plenty of YouTube videos, but provides no phone number where you can call and speak to a individual? They do have a Facebook page you can enter suggestions about, but that’s it. What happens when you get a strange message from Facebook, or you’re having difficulty together with your account? You post a message and never get a reply! Twitter and LinkedIn aren’t much better. They don’t really list a contact phone number or address either. However, I’ve found that they do reply to your email and posted messages, although it sometimes takes given that seven days to get a reply.
In my opinion, of the very best three social media companies, LinkedIn supplies the best service. Google is new in this game. It’s not as an easy task to lump them in with all of those other social media giants yet. However, I could tell you that Google includes a notoriously poor customer support reputation. It has been my experience with Google that the quality of service you receive depends upon the person you get on the phone. The good news is that you can aquire someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to make changes to your social media marketing campaign if need be. Furthermore, if you’re using the top four social media marketing services, make a backup of your data. This is in case you decide to make “the switch” and ditch one of these players.
Prediction #3) Google+ will become one of many top 3, in the social networking arena by the finish of 2012.
I know I’m going out on a limb here, but I believe that is inevitable. Google’s share size and current customer base allows Google+ to cultivate at a much faster pace than other social media marketing sites. The exact number of Gmail users isn’t public, but we do know that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate the application of these properties into their social networking. This adds value to their social network. Increase this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to make a social-networking product that is user friendly, search engine friendly and innovative. These qualities’ have made them the web leader they are today. I am not sure that they can keep this frantic pace forever, but for 2012, it’s a done deal. My advice to you is to review what your location is spending your advertising money and see if it makes sense using any of the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to create a Gmail and Google+ account. If you already have a Gmail account, this will only take you about 5 minutes. The bonus here is you can also create a Google+ Brand page without a lot of fuss.